I think I should set up wireshark on my network asap. I never used my TV's "smart" features, and the only reason I even have it connected to the network is for its youtube app (because building a youtube app for roku apparently takes longer than building a rocket that can land itself...)

Also, I'm fairly sure my roku is sniffing my netflix usage as well: I recently started seeing ads on the roku start page for TV shows and movies that I'd just watched on netflix: has anyone else seen this behavior?