Look at how easy heroku makes your first few steps[1]. I'd advise doing something similar but with, for example, instructions for setting up a quick shipbuilder server on amazon ec2 or the like. Bonus: it will show you where the pain points are for shipbuilder at the moment, because you'll have to write too many small gotchas&workarounds into the tutorial!
Thanks for pointing this out minikomi, I will have to put together an EC2 quickstart guide. I am thinking of a more succinct form of what is currently the server install documentation [1].
[1] https://devcenter.heroku.com/articles/git