The argument assumes that there is one platonic ideal wristwatch, and that it is maximally thin and maximally precise.
But I know a lot of people who wear watches for different reasons. Some people's idea of "brand" is the frugality of the F-91W. Some people wear obnoxiously large watches. Some people go for something more classy and subtle.
And then there's a great deal of difference in taste. Some watches are works of art. Some are made of wood. Some are full of diamonds.
I think a lot of these niches are underserved, and so your brand can be "the one that owns this niche."
But I know a lot of people who wear watches for different reasons. Some people's idea of "brand" is the frugality of the F-91W. Some people wear obnoxiously large watches. Some people go for something more classy and subtle.
And then there's a great deal of difference in taste. Some watches are works of art. Some are made of wood. Some are full of diamonds.
I think a lot of these niches are underserved, and so your brand can be "the one that owns this niche."