I’d wish for a more pointed rebuttal than merely a post complaining that the writer now sucks on here. It seems substantial to a degree of a post to me at least even if not whole in its conclusions.
This particular article, I would say compherensive, but lacking substance.
The very promise of this article, that people primarily paying for brand name is simply wrong and it does not take too much time to spend in watch circles to know this.
What people pay is not performance/features/value, obviously. But the prime factor is also not the brand name. With the exception of Rolex, practically nobody knows if your watch costed $100 or $100,000.
What people pay for is artistry, reliability, and level-of-polish. These all have a cost that justify the price of the watch. Nobody pays $10,000 for a watch that could be produced for $100 just because of its brand name.