Many consumers, is not all consumers.
This play doesn’t need to swing everyone it just needs to be the preferred option for a commercially sized niche. People who care about security, in these times, is surely a growing demographic and fairly stable once folks value this first. Its sticky clients who won’t easily leave if this stays best in class as “most secure”.
Roughly 10% of buyers across most products and services will seek to buy “the best”. For those where the best is defined as “the best security”, Motorola (running GrapheneOS) has the opportunity to take these customers off of Apple. Not to say everyone is looking for a “more secure phone” but positioning that can seek to gain 5-10% of the mobile phone market, for a player who hasn’t had significant market share since the pre-iPhone 1990’s, looks like a no brainer, from Motorola’s perspective.
Roughly 10% of buyers across most products and services will seek to buy “the best”. For those where the best is defined as “the best security”, Motorola (running GrapheneOS) has the opportunity to take these customers off of Apple. Not to say everyone is looking for a “more secure phone” but positioning that can seek to gain 5-10% of the mobile phone market, for a player who hasn’t had significant market share since the pre-iPhone 1990’s, looks like a no brainer, from Motorola’s perspective.