Especially with social sciences, there's this thing called "physics envy". In physics, experiments can be repeated consistently in a pristine lab-like environment gather lots of data, to then to prove and disprove stuff, at marginal cost. It's many times impossible to do in other areas of science.
Nobody has yet been able to definitely prove a theorem, but it does not mean that existing hard won lessons today should be ignored until they can be "proved". Startups have to make decisions with incomplete data all the time.
Especially with social sciences, there's this thing called "physics envy". In physics, experiments can be repeated consistently in a pristine lab-like environment gather lots of data, to then to prove and disprove stuff, at marginal cost. It's many times impossible to do in other areas of science.
Nobody has yet been able to definitely prove a theorem, but it does not mean that existing hard won lessons today should be ignored until they can be "proved". Startups have to make decisions with incomplete data all the time.