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> Despite our emerging results, the Pfizer executives in charge of research and external alliances told us the company did not want to develop a new diabetes therapy that required injection,

Well, COVID certainly put an end to those fears (by consumers). Coincidentally, obesity was also said to increase COVID risk. Hollywood couldn’t have scripted it - no pun intended - any better.



Wait -your angle is that covid vaccination increased people‘s acceptance of injectable pharmaceutics and covid / its vaccine was made up (or blown out of proportion) so people would get more ozempic?


No. Not my angle. That is exactly what happened.

Injections are no longer a only-if-absolutely-necessary. The stigma is mitigated.


Flu shots were accepted as a routine thing long before 2020. I don't think the stigma existed in the way you're imagining.


Accepted? By who? You’ve misread the room




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