There's a reason limited production vehicles are almost always sports cars. Huge economies of scale are needed to target the budget market that you're not going to get as an unknown brand.
When I scrolled quickly through the landing page looking for the price, I noticed it wasn't there and figured it would be expensive. I didn't think it would be this much though...
The entire point of the Slate truck is to try to come in under 20K or around it, and without the EV subsidies that's probably not going to happen.