On the other end of the spectrum there's companies like Ford that track and sell the driving data of every user for $1 per user per year when that user paid them $1000s of dollars. Then there's Microsoft, which charges you for Windows, and then turns around and remotely configures your system to upload your hard disk to them without your consent. Free market principles won't save us, nor will rationality, and it's because these things are actually governed by the will of technology. Since something it possible, it happens. It's not worth feeling bad about or trying to change. Instead count your lucky stars it all hasn't been integrated directly in human biology yet, since if you're afraid of this now, it'll be much much worse.
One thing in common between the companies mentioned in these comments is they are all publicly owned, and they are always looking to increase shareholder and investor value no matter what. In these cases I can see where paying for the product might not actually result in a better experience for the customer.
In the case of privately owned companies with no responsibilities to shareholders and investors, it is more likely they will respect the customers.
