I know some local tech sites are really struggling with this because they are of course bearing the brunt of this due to their technically inclined community that is much more likely to install adblockers. One site I visit a lot recently moved to untracked ads in an attempt to sway visitors to make an adblocking exception. But they were unsuccessful due to low advertiser interest.
But I think this is on desktop, not mobile. If you're focused on mobile it's probably different as only Firefox supports true adblockers there (the others are only domain based and not nearly as effective)
> What I'm saying is: I think most recent progress is due to privacy legislation & anti-monopoly enforcement that's encouraging the big platforms to fight each other. Not due to a critical mass of individuals choosing to block ads.
Well when I see those figures of 30-50% adblockers I can't imagine it doesn't have an impact tbh.
But I'm sure Apple's third party blocking and the ad ID removal really helped too yes. Because those would have had pretty instantly near 100% adoption on those platforms.
Are you sure? Adblocker users are around 1/3 to half of the community these days like the article says, I've seen that figure in other places too: https://www.ghostery.com/blog/privacy-report-advertisers-and...
I know some local tech sites are really struggling with this because they are of course bearing the brunt of this due to their technically inclined community that is much more likely to install adblockers. One site I visit a lot recently moved to untracked ads in an attempt to sway visitors to make an adblocking exception. But they were unsuccessful due to low advertiser interest.
But I think this is on desktop, not mobile. If you're focused on mobile it's probably different as only Firefox supports true adblockers there (the others are only domain based and not nearly as effective)
> What I'm saying is: I think most recent progress is due to privacy legislation & anti-monopoly enforcement that's encouraging the big platforms to fight each other. Not due to a critical mass of individuals choosing to block ads.
Well when I see those figures of 30-50% adblockers I can't imagine it doesn't have an impact tbh.
But I'm sure Apple's third party blocking and the ad ID removal really helped too yes. Because those would have had pretty instantly near 100% adoption on those platforms.