The biggest company in the arena is currently mtgox, which is admittedly a bitcoin exchange, but they also have a merchant solution and function like paypal in some respect. They have a multi factor authentication scheme.

There is also a company called bit-pay that acts like a regular payment processor.

Also, Gavin is working on adding support for multisignature transaction, which will help everyone in the bitcoin ecosystem.

and, presumably, to plow money into Bitcoin accordingly.

It doesn't matter as long the argument stand or the reason is sound.