I really like this real-time results. This site particularly caught my attention because I spent a couple of years working at a company that basically has been doing this exact thing for nearly 10 years called www.insurancenoodle.com (business insurance instead of car insurance, though). I can't see what Leaky's path to earning revenue will be but there's already a simple, proven business model. It involves becoming a licensed agent so that you can actually write the policies on behalf of the carriers and you earn a commission.

At least as far as business insurance goes, the carriers are happy to have you sell their insurance products as long as you're licensed in the state you're selling and sign up with them as an agent. They rely on independent agents to sell their products, so it's really not a new or unusual business model. But if you're not working with the insurance companies then I have no idea how you would make money except I suppose advertising. It would be a wasted opportunity if Leaky is not trying to become licensed agents for these carriers.

I'm not sure how much things have changed but back in 2002 we were dealing with crazy archaic data feeds and screen scraping. The carriers didn't have any APIs and we spent a lot of our time tuning our scraping and parsing code.