NBC doesn't disagree. They know they're responsible, and they take they responsibility seriously. Specifically, they fire the intern, they settle with Apple (assuming Apple sends them a bill), and they pass the cost onto their insurance company, which provides them with Errors & Omissions coverage for situations exactly like these. Assuming that NBC is complying with the insurance provider's demand for a pricy and well-staffed rights and clearances operation, then the insurer will pick up the tab. Nothing causal about any of it, and responsibility taken fully. Next.

Of course, the larger point is that every one of these steps is expensive. Only organizations with a LOT of money can afford to operate like this. And that's exactly how publishers like it. If you have to have a LOT of money before you can put anything into the world without the risk of getting sued into oblivion, then suddenly, there are a lot fewer content sources for you to compete with.