I wonder if someone has ever tried to quantify the bump you get from a "shock value" strategy for an app like this i.e increased press and people talking about your app. I would like to see it measured against taking a more general approach such as what the Sonar app did. I wonder if the gain in customers from a more measured marketing pitch would outweigh the increased chatter you get from something as blunt as "girls around me". Any thoughts? Does the old adage any publicity is good publicity still apply in the digital world?
