> Apple doesn't seem to be in the business of selling software
As sheer hardware revenue growth slowed, they moved their focus to services [0].
That’s also what we’re seeing on their push into more ads for instance, and this new feature goes the same direction: to benefit these encrypted backups you’ll need to sign up for storage. For most people wanting to cover more than one device, they’ll probably end up with the 2Tb plan which is at 10 bucks a month, the bare minimum 50GB being at 1$ a month.
As sheer hardware revenue growth slowed, they moved their focus to services [0]. That’s also what we’re seeing on their push into more ads for instance, and this new feature goes the same direction: to benefit these encrypted backups you’ll need to sign up for storage. For most people wanting to cover more than one device, they’ll probably end up with the 2Tb plan which is at 10 bucks a month, the bare minimum 50GB being at 1$ a month.
[0] https://www.insiderintelligence.com/content/how-services-bec...