Apple has introduced three new security features to better protect users' data in the cloud. The new services will provide the company's highest-ever levels of data security for the iCloud. The services, called iMessage Contact Key Verification, Security Keys for Apple ID and Advanced Data Protection for iCloud, will be available for users to choose from. Apple is committed to providing users with the best data security in the world, said Craig Federighi, the company's senior VP of software engineering.