But this is something that enterprise customers keep asking for. I think the "pain point" is well known: companies can easily spend $10 million or $20 million customizing their Salesforce implementation, but then the salespeople hate it and refuse to use it. And then, if you are the VP Of Sales, a lot of your job becomes an endless cycle of harassing your salespeople to record their interactions with customers. This is how I explain it in my book:
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I asked him to run me through the pitch, and John gave a practiced recital:
Most salespeople are human-centered and enjoy talking with other individuals — but they hate dealing with computers. If a salesperson is selling shampoo to Sheraton Hotels, the best part of their day will be talking to the customer; the worst part will be when they have to go back to the office and deal with their company's reporting software. More likely than not, this will be Salesforce, the most widely used software for tracking sales.
Salesforce is ugly. Their interface is clunky. The poor salesperson has to sit down, bring up the website, click on a bunch of buttons, and navigate through a bunch of forms. The worst day of high school math was probably more fun for them.
Celelot aimed to change that. Instead of dealing with Salesforce, the salesperson would simply pull out their phone and send a text message to the Celelot system. For example, "Spoke to Carol. I just sold 1 million bottles of shampoo to Sheraton Hotels, rev 500,000. Contract August 1. Delivery September 1." We would use a set of computer techniques known as Natural Language Processing, or NLP, to take a message like that and pull out all the fields that were significant to Salesforce:
Contact: Carol Harrington
Customer: Sheraton Hotels
Product: Shampoo
Quantity: 1,000,000
Revenue: $500,000
Close Date: August 1
Delivery Date: September 1
Celelot would automatically identify who sent the message, connect it with their Salesforce account, and log the information in the system. Salespeople would never have to interact with Salesforce directly.
Apart from streamlining the reporting process for Salesforce specifically, Celelot could potentially become the default interface for all sales-reporting software (a category officially known as Customer Relationship Managers, or CRMs, of which Salesforce and Pipedrive are two well-known examples). That would be game changing.
Yeah, this is a classic 'nice to have' solution - it's a pain point in the process and so you hear feedback and requests for solutions.
But the real question to determine if it's a viable product/business is does it drive enough value that people will actually buy it, use it, and remain paying customers?
I'd say in your example above, it likely won't massively decrease costs (the salespeople are still having to interact with a CRM) or drive increased incremental revenue in any real way.
That's the same as saying the CRM doesn't drive value, in which case we might ask why companies spend tens of millions of dollars customizing their CRMs? If you're the VP Of Sales, presumably you need some way to manage the sales pipeline, which is why you got Salesforce in the first place. But if your salespeople won't use it, then that's the same as not having it.
The real problem with sales management systems are crossed incentives: The value of a sales person is their exclusive knowledge and contacts so nice voice interfaces to the knowledge vacuum hose are not going to make a change.
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I asked him to run me through the pitch, and John gave a practiced recital:
Most salespeople are human-centered and enjoy talking with other individuals — but they hate dealing with computers. If a salesperson is selling shampoo to Sheraton Hotels, the best part of their day will be talking to the customer; the worst part will be when they have to go back to the office and deal with their company's reporting software. More likely than not, this will be Salesforce, the most widely used software for tracking sales.
Salesforce is ugly. Their interface is clunky. The poor salesperson has to sit down, bring up the website, click on a bunch of buttons, and navigate through a bunch of forms. The worst day of high school math was probably more fun for them.
Celelot aimed to change that. Instead of dealing with Salesforce, the salesperson would simply pull out their phone and send a text message to the Celelot system. For example, "Spoke to Carol. I just sold 1 million bottles of shampoo to Sheraton Hotels, rev 500,000. Contract August 1. Delivery September 1." We would use a set of computer techniques known as Natural Language Processing, or NLP, to take a message like that and pull out all the fields that were significant to Salesforce:
Contact: Carol Harrington
Customer: Sheraton Hotels
Product: Shampoo
Quantity: 1,000,000
Revenue: $500,000
Close Date: August 1
Delivery Date: September 1
Celelot would automatically identify who sent the message, connect it with their Salesforce account, and log the information in the system. Salespeople would never have to interact with Salesforce directly.
Apart from streamlining the reporting process for Salesforce specifically, Celelot could potentially become the default interface for all sales-reporting software (a category officially known as Customer Relationship Managers, or CRMs, of which Salesforce and Pipedrive are two well-known examples). That would be game changing.