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I really appreciated this! I've heard of the five whys earlier in life, and later on I've heard of 'the 3 whys', part of the selling technique that everyone has to answer:

- Why buy anything? - Why buy from you? - Why buy now?

I knew it wasn't that, and the idea of the 5 Whys funnel crapping out at 3 Whys does make sense!



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