Well,but a consistent estimate of millions of results and then showing 400 is a rather bad estimate.
If the search results would be as bad as the estimates, you would have no business.
It seems like the high numbers are displayed to mislead about the speed and efficiency of the search, google knows no human will go through 10 thousands of result pages.
And ads are only sold for page 1.
It seems like the high numbers are displayed to mislead about the speed and efficiency of the search, google knows no human will go through 10 thousands of result pages. And ads are only sold for page 1.