>> They don't consider software to be a core competence
Because it isn't for OEMs, theirbequipment is their core competency and aoftware, especially the entertainment side of things for automotive OEMs, is just part of that.
Would you argue that software isn't a core competency for Apple or Samsung because they sell phones? Same situation.
Modern vehicles are just distributed computers with tires, and self driving vehicles are worse. Virtually every feature is either massively supported or entirely enabled by software.
Because it isn't for OEMs, theirbequipment is their core competency and aoftware, especially the entertainment side of things for automotive OEMs, is just part of that.