This is awesome. You guys seem to have nailed the product development.

It is when I see things like this, that makes me question the mantra 'Release quickly, release often'. I know that is usually applied to software...but the lesson can be seen here.

These guys took the time to think through the product and really refined the solution, before releasing.

Even did User Testing and a solid promo video before releasing.

This is awesome. Congrats!