h.264 and h.265 are the dominant codecs, regardless.
And Netflix found that h.265 consumed less bandwidth than vp9, not more: https://www.streamingmedia.com/Articles/ReadArticle.aspx?Art...
https://9to5mac.com/2020/09/18/4k-youtube-videos-still-not-c...
https://www.theverge.com/2020/10/3/21500399/apple-tv-youtube...