This isn’t new, in fact it dates back to the earliest days of the App Store.
https://en.wikipedia.org/wiki/I_Am_Rich
Without more context about exactly what the app is that has been rejected, this is simply not news.
> And while pricing is up to you, we won’t distribute apps and in-app purchase items that are clear rip-offs. We’ll reject expensive apps that try to cheat users with irrationally high prices.
This isn’t new, in fact it dates back to the earliest days of the App Store. https://en.wikipedia.org/wiki/I_Am_Rich Without more context about exactly what the app is that has been rejected, this is simply not news.