Spot on, it's infuriating to deal with. There's a lot of time spent reading blogs and quoting some flavor of the month founder and then essentially trying to replicate as much as possible.
One of my consulting roles got terminated early (1 week before I was about to terminate it myself too) because a Growth Hacking agency with a loud speaking founder turned up, told the founder that my work was not good (an agency saying that there's problems across the board - who would have thought that huh?) only for them to be fired 1 month later and an outcry across social media for 'real growth hackers' and not promising the world from that same founder.
Bearing in mind this founder also had the latest Apple products because it was a must...
One of my consulting roles got terminated early (1 week before I was about to terminate it myself too) because a Growth Hacking agency with a loud speaking founder turned up, told the founder that my work was not good (an agency saying that there's problems across the board - who would have thought that huh?) only for them to be fired 1 month later and an outcry across social media for 'real growth hackers' and not promising the world from that same founder.
Bearing in mind this founder also had the latest Apple products because it was a must...