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In the context of advertising, I read "57M" as $57,000. They would normally write 57MM if they meant $57 million, wouldn't they?


> In the context of advertising, I read "57M" as $57,000.

?? I would expect to see $57,000 abbreviated as $57K.


That's now how they roll in that business. CPM for instance = cost per thousand.


Maybe they all studied Latin or learned Roman numerals?


Yep, the 'M' means 'mille' as I understand it. 'MM' is 'mille mille', or 'thousand thousand.'


Do you mean like the Roman "M" for thousand and "MM" for million? That is mixing Arabic numerals with Roman numerals.


MM to denote millions is reasonably common in some fields: https://corporatefinanceinstitute.com/resources/knowledge/ot...




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