> The encoding still isn't ready for user driven content sites.
YouTube has lots of AV1 encodes. You've probably watched AV1 encoded content without realising it. Here are a few of examples. To verify that they're AV1 encoded, right-click on the video and select "Stats for Nerds". I'm playing them in Firefox 75 beta.
To be fair YouTube isn't (or wasn't a few months ago) at the stage where AV1 was earning it's place. They project that it will save them money in the future (widespread hardware decoder will let them send bigger encodes to more people) but at their video symposium they said that they were doing this at the moment as in investment for the future.
Which is cool, but means other orgs that are only interested in cost savings may not want to jump in quite yet (though they should probably be preparing so they can switch it in when that point arrives).
The YouTube video library is huge so they're prioritizing encodes based on encode time (AV1 takes longer to encode), the ability to play it (more systems can play 480p AV1 than can play 4K AV1), and the number of views a video gets (if a video has a low view count then it doesn't much matter what it's encoded in).
YouTube has lots of AV1 encodes. You've probably watched AV1 encoded content without realising it. Here are a few of examples. To verify that they're AV1 encoded, right-click on the video and select "Stats for Nerds". I'm playing them in Firefox 75 beta.
Halo trailer: https://www.youtube.com/watch?v=Fmdb-KmlzD8
Despacito music video: https://www.youtube.com/watch?v=kJQP7kiw5Fk
Porsche Taycan commercial: https://www.youtube.com/watch?v=92sXWVxRr0g
For some videos YouTube has AV1 encodes up to 480p, others are up to 1080p, and some are up to 4K.