It sounds as it wasn't remotely clear to them what the hell they were doing. "Disrupt all the law things!" was always a very vague pitch.

I suspect this was really a tribal play. The real plan wasn't automation, it was to pitch the company as a specialised law firm for techpreneurs that had recognisable tribal tech features - less of the "them" that tech people feel around lawyers, and more of the "us."

The problem with law is that you need the "them" parts to be at least competitive with the rest of the industry, on its own terms.

Not only did that not happen, but the "us" parts made no real difference.