This is a good idea, but they really need to stop all the gambling advertising disguised as kids games on daytime TV. I've observed (UK) that daytime TV commercials mainly consist of Personal Injury Compensation, mail-order-fashion and "games that you can play on your phone, tablet or computer". Always brightly coloured, very animated, and always played by attractive people. Often there's a "social" theme were the participants all get together with their phones and tablets and game, er, gamble a day away together at bingo. Very sad, very cynical and very pervasive. But hey, it brings in lots of tax revenue, so it won't stop anytime soon.
I think those adverts are targeted at lonely housewives/husbands and the unemployed rather than children. As you said, they make it seem like these virtual fruit machine/bingo games are very social, when in fact the users are probably sitting on their sofa alone. It's a similar problem though, it's aimed at exploiting a problem (loneliness) and replacing it with another problem which generates a recurring income.
But hey, it brings in lots of tax revenue, so it won't stop anytime soon.
The current government seems willing to crack down on other areas of gambling, Ladbrokes have announced they are closing 700 shops because of tighter regulations around slot machines.
