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Google Images is a partial example, but this happened a while ago. It appears what they do is use ML to classify what is in the image, and then show images that fit those categories. It is useless now for checking things like, did this logo designer you hired off Upwork/Fiverr/etc just steal someone else's design.

Aspiring science fiction authors, or Neal Stephenson, should write a novel about a world where ML tuned models optimize everything to be just good enough not to churn customers while maximizing margins. (Also applicable to non-profit items like politicians and universities)



Google Images still checks for exact matches. The ML stuff is an extra.




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