- adjust the revenue share percentage to match the perceived value (convenience/UX mostly, but there are others such as marketing, chargeback protection, etc...)
- play hard ball by rejecting apps that "don't comply with our seamless guidelines on the user experience"
- make deals on a case by case basis (ie "if your rev is > $X millions, contact us") or have a volume discount on the revenue share percentage
It all boils down to the same "cost vs value" perception, and that isn't uniform across all apps/developers so it's not very surprising that the "one size fits all" is starting to show its limits.
- adjust the revenue share percentage to match the perceived value (convenience/UX mostly, but there are others such as marketing, chargeback protection, etc...)
- play hard ball by rejecting apps that "don't comply with our seamless guidelines on the user experience"
- make deals on a case by case basis (ie "if your rev is > $X millions, contact us") or have a volume discount on the revenue share percentage
It all boils down to the same "cost vs value" perception, and that isn't uniform across all apps/developers so it's not very surprising that the "one size fits all" is starting to show its limits.