Don't worry I got us covered. I agree with this guy and have chosen such a problem.
I'm targeting the problem of medication adherence. It's a 100 billion dollar problem. There are 435,000 people in the USA with HIV. Medication adherence at between 70-90% is the biggest cause of disease progression in people with HIV, because at this level, the disease is most likely to mutate. There are 1.5 million new diabetics each year. Diabetics who adhere have 33% less hospitalizations. Hypertension and high cholesterol are two others that have great benefits from more adherence.
Adherence is such a huge problem that a solution would have the same health effect as a blockbuster drug across disease types. The best part is, you don't have to resort to advertising. At 20$ a month (very cheap compared to the costs of non-adherence) we make 1 million dollars a year off every 4167 customers while solving a huge problem in an industry that has been unable to solve it itself. A couple studies that show our protocol is effective, improves outcomes, and is cost effective, and every insurance company and government healthcare agency becomes a potential client. With such a base of customers using our product, we can then innovate the hell out of the patient facing medical market.
This problem falls through the cracks. I think we can solve it, get great financial results, and lay the groundwork to solve other big problems in healthcare, and we are developing that.
"His help will come in the form of free consulting time."